Shinola: How Handmade is Rebuilding Detroit

Welcome to the new handmade capital of the U.S.: Detroit. Shinola is leading the charge to bring high-quality manufacturing back to the city where it was born. While other companies have fled the Motor City, Shinola has firmly planted its flag, making watches, bicycles and leather goods the old fashioned way. They’re rebuilding Detroit using steel and leather, sweat and determination. Shinola is starting a revolution to revive the soul of a city, one meticulously handmade good at a time