Mom's Search for Natural
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The term natural is something Shawn Sullentrup takes seriously. The mother of two behind the Missouri company, Good Clean Soap, even goes so far as to use ground up parsley as a colorant in her green (literally) soaps.
“Each ingredient has to be vegan and have a purpose,” said Sullentrup. “I like minimal, easy-to-read ingredients that work hard.”
The Skinny:
- Fun Fact: Sullentrup uses jojoba oil in her scrubs, lip balms and lotions. It most closely resembles the oil our skin produces, so it doesn’t clog pores.
- Good Clean Soap
- Several Missouri retailers
- goodcleansoap@gmail.com
Sullentrup never intended to start a skincare line, but when her youngest daughter was diagnosed with eczema and psoriasis, she started searching for alternative options (steroid and chemical free) to soothe her daughter’s skin.
“I would read anything from books about the folklore of medicinal herbs, to science articles on the benefits of a particular oil,” Sullentrup said.
What she came up with was a soap recipe that cleared her daughter’s skin of the dry, red areas that dotted her face, arms and scalp. In 2011, Sullentrup launched her hobby into a business.
“Good Clean Soap is more than just really great skincare products,” Sullentrup said. “It's really about families; families that want simplicity, wholesomeness and healthier options.”
The Outdoor Soap, made with seven natural, anti-itch remedies.
Lemon and lavender lip balm
"Each product is completely handmade from my own carefully formulated recipes," said Sullentrup. She mixes the oils, slices each round soap and preps lotion and sugar scrubs in small batches of four or five jars to ensure freshness.
The pink grapefruit lotion only contains eight ingredients: organic jojoba oil, organic sunflower oil, emulsifying wax, distilled water, pink grapefruit essential oil, tangerine essential oil, sweet orange essential Oil and a paraben-free preservative.
The five products in Good Clean Soap's skincare line.
Sullentrup often finds ingredients at the local farmers market, and even grows her own aloe vera, peppermint and lemon grass.
"I feel a huge sense of obligation in the ingredients to use only the best because families are trusting me to deliver wholesome skincare products," Sullentrup said. "That is a responsibility I don't take lightly."
Aloe and Avocado lotion
Peppermint soap
